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CASE STUDY
Ashby Lumber
Transforming a legacy lumber company into a modern omnichannel brand ecosystem.
In under three months, I transformed Ashby Lumber's marketing from fragmented and reactive into a fully integrated omnichannel ecosystem - spanning community partnerships, co-op strategy, video storytelling, apparel direction, internal communications, customer gifting, nonprofit management, vendor collaboration, events, and brand systems.
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500K+ Campaign Views
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75K Views In 24 Hours
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100K Nonprofit Reach
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93% Co-op Utilization
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30+ Nonprofit Partnerships
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